Video, Screencasts and Still Images - Using the Right Tool at the Right Time

When it comes to media, the tendency is to use a single creation tool for all of your visual communication. The tool becomes the hammer and everything else becomes a nail. In reality, there are many types of visual communications, each with different goals and constraints. Understanding when and why to use different media creation tools will make your communications much more effective.

In this webinar we will look at four important types of customer communications as they relate to the products you develop or support:

• Making users aware of a product
• Generating interest in a product
• Helping users investigate a product
• Helping users implement a product

You will get a framework for analyzing your product communication strategy and see where you have too much content, too little content or simply the wrong type of content.